What was once viewed as the content of science fiction movies, artificial intelligence looks to be much more of a reality than previously expected. Artificial intelligence marketing can play such a huge role in the development of brand analysis and consumer interactions. Between sentiment analysis, customer service opportunities, and advertising optimization, artificial intelligence allows marketers to get a better understanding of their consumer base.

Sentiment Analysis

Sentiment analysis is the ability to understand the overall feeling and mood of any piece of text written or even posted by a consumer. With AI, brands are able to automate their analysis by getting up to date looks at what their consumers are saying about them and whether or not the reaction is positive or negative. Rather than having someone comb through hundreds even thousands of social media mentions, with AI, this can be done in a matter of seconds.

Customer Service

Using artificial intelligence in customer service roles is nothing fairly new, it’s something almost everyone has dealt with in some form or another. Whether it’s an automated phone call or an automated online chat system, the use of AI in customer service cuts down labor costs and allows for a smoother customer experience by collecting key information before getting in touch with a live customer service representative.

Advertising Optimization

In addition to customer service, AI serves a huge role in the world of advertising optimization. Sites such as Facebook and Google use artificial intelligence to track consumer likes and interests, in order to serve them ads that they will find useful. This is a great improvement for marketers because it allows them to efficiently use budgets to target a very specific group of consumers instead of pushing content to all members of a social media platform.

Although artificial intelligence isn’t completely perfect, we’ve come a long way from classic science fiction movies. In the role of marketing and advertising, AI currently serves a vital role in the development of everything from campaigns, brand dynamic, and overall sentiment analysis proving that it’s most definitely here to stay