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Brad Zerman, founder and CEO of District 36, was awarded one of the very few and coveted licenses to open a medical marijuana dispensary in Oak Park, Illinois. This is virgin territory— the questions and assumptions about return on investment, scaling and growth are not the same as one would ask of a mature business. There’s one relevant question allowed to all involved: is this a bet worth losing? You are either in or out. 03.04.15
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