The Bigpayoff Radio Show:
On the Big Payoff, Rachel and Suzanne take the new Vaportini product to task. Is there something to this? Is it a a novelty or market innovation….and what’s the difference? And is there a difference between needing that martini at the end of a long day….and being drunk? Suzanne says no, and Rachel thinks that just proves she’s disqualified from commenting on the Vaportini.
Today’s everyday entrepreneur is Eric, an owner of a small ad agency in Chicago ready to kick his client projects to the next level. How do you make that leap? Suzanne and Rachel have been there and they have some specific ideas for what will get him where he wants to go. Hint: think couture.
Today’s Dirty Truth guest is the fashionably fabulous Amy Levin of College Fashionista. Think it’s fashion that drives her success? Wrong. She’s an entrepreneur at heart.
Our Girl on Fire today also hails from the fashion realm—right where fashion and technology come together: in your purse! Liz Salcedo from Everpurse shares with us the fascinating story of her passion for empowering women, one phone at a time.
Today’s Big Payoffs:
- Entrepreneurship is about market innovation, not invention.
- The gold in professional services, such as advertising and consulting is the “wisdom retainer.”
- Entrepreneurs are fueled by passion, but it’s the hours of work that drive success.
- Partnership, partnership, partnership.
