The Bigpayoff Radio Show:

On The Big Payoff, Rachel and Suzanne discuss the business of medical marijuana in Illinois. Listen to what it will take to be a successful #pottrapreneur in the #greengoldrush. Suzanne and Rachel may have coined some choice phrases today.

Today’s first everyday entrepreneur is a woman named Al who asks a great question: how can women be taken more seriously in business world? Oh, Al, did you ever hit on a topic Rachel and Suzanne are passionate about. And our second caller is Saya, the owner of Mac & Cheese Productions macncheeseproductions.com who asks:

Why don’t men come to my (very successful and popular) business offerings?…And the bigger question: should I care?

The Dirty Truth features Michael McGee one of the founders of The Starter League. Listen to him and get inspired to either start your own thing or sign up for coding classes so you have the skills to do that!

Our Girl on Fire callers today are Mandy and Kim from @jollyoakgranola. Just listening to them describe their delicious granola will make your mouth water. But what’s their differentiator? Suzanne and Rachel go after them until they hit on something! www.jollyoak.com

Today’s Big Payoffs:

• It doesn’t matter whether your business is pot or granola, you have to do your homework, know your product, your market, and the playing field.
• Entrepreneurs-to-be, answer this question: “What is yours to do in the world?” Those who can answer with passion and conviction need to find a great partner to help you get there.  And give us a call on the air– we can help, too!
• Expanding into new markets only makes sense if what you are offering is something those new markets are clamoring for.  Don’t go after a segment just because you think you should.